Search Engine Optimization

Search Engine improvement is that the method of rank the net pages on the computer programs through the keywords or phrases and will increase the traffic to the web site or blogs.

Another Definition of the SEO is, it's the method of fixing the position of the net pages on the Search Engines and acquire the highest rank on the computer program. This is often the technique to rank your web site on the #1 position on the computer program through a selected keyword or keyword phrases.

SEO helps to bring the organic traffic to the web site. Organic traffic suggests that a free traffic. The free traffic involves the web site once it gets begin rank on Search Engines in high ten results.

SEO isn't on the point of promote your websites on the net however is additionally concerning the minor changes your websites needed and you've got to implement furthermore on the web site.

Types of Search Engine Optimization:-

There are two kinds of SEO:-

  • On-Page SEO
  • Off-Page SEO

On-Page SEO

On-Page SEO is that the method to optimize the each individual page of the web site for the user and computer program furthermore to rank higher on the Google or another computer program you would like to.

On-Page SEO consist the subsequent things which ought to be optimized

Title Tag- Title tag is that the headline that shows the highest of the browser bar and additionally shows within the search results on the SERP (Search Engine Result Pages). The character length for the Title tag is 50-65 characters.

Meta Description- Meta Description is that the part of the search results and shows underneath the Title on the SERP in snippets.

Meta Keywords- Meta Keywords are the necessary a part of the on the page, as we have a tendency to mentioned on top of a number of the meta tags however there are alternative meta tags too that you just will use for various functions like meta robots tag.

Heading Tags- There are half dozen heading tags in hypertext markup language we are able to use for sites. There are some rules outlined for these tags such as you will use only 1 H1 tag per page except for single page web site, it works in differently. 10H2 tags are suggested per page.

Keyword Density- it's necessary to incorporate the relevant keywords in your content however UN agency very cares concerning it. Its sensible apply to incorporate keywords within the content however if they appear natural and don't appear as if stuffing of keywords.

URL Structure- it's a lot of necessary to use the computer program and easy universal resource locators create toform to create it straightforward for crawlers to crawl it and additionally make it straightforward to user’s to grasp.

Short universal resource locators are sensible and separate the URL by victimization the hyphen (-) rather than victimisation the underscore (_) or share signs (%). don't use the stopping words within the universal resource locator like ‘a’, ‘the’, ‘an’ etc.

Robots.txt File- robots.txt file is employed to limit the crawlers for creeping the web site, sites otherwise you need to limit in your web site.

Image Optimization- its sensible apply to optimize your pictures for the search engines to grasp the pictures what they're really concerning. Use the EL Tag for the image improvement as a result of computer program spiders don't scan the pictures they scan the text.

Sitemap- sitemap.xml file helps the computer program spiders to simply notice the websites universal resource locator to crawl and index them in SE info. There are alternative sitemaps too however XML sitemap is usually recommended however if you are doing not use one, it won’t have an effect on your ranking however it's nice to use it for the massive websites.

Easy Navigation- It additionally the foremost necessary half the straightforward navigation. This solely suggests that to produce the usersan easy web site therewith he/she simply act.

Internal Linking- Internal linking increase the user expertise on the web site furthermore as facilitate in ranking however there are some tricks to use it.

Content- the foremost necessary a part of the On-Page improvement is that the content improvement. Use the contemporary, quality, and distinctive content to your web site.

Off-Page SEO

Off-Page SEO suggests that to execute the link building methods to {the web site the web site} and link building is additionally the harmful technique to use today therefore if you're victimization any therefore use it showing wisdom and make the link solely in your niche website.

Some of the Off-Page SEO Techniques are

  • Content promoting
  • Local Citation
  • Classified Ads
  • Article Submissions
  • Blogging
  • Forum submission
  • Bookmarking
  • Classified Ads Submission
  • Guest Blogging
  • PPT , PDF Submissions
  • Info graphic Submissions

Techniques of SEO- There are 3 kinds of techniques in SEO and that they ar as follows

  • White Hat SEO Technique
  • Black Hat SEO Technique
  • Grey Hat SEO Technique

White Hat SEO Technique-

White Hat SEO Technique-it's the suggested and best SEO technique.

White Hat SEO technique suggests that to figure per the Google pointers. It is legal SEO technique and therefore the results are for the long run.

Black Hat SEO Technique

Black Hat SEO Technique- it's the prohibited SEO technique and cause to web site social control. Results are for short solely generally you are doing not get any result.

Grey Hat SEO Technique

Grey Hat SEO Technique- gray Hat SEO technique is that the combination of the White Hat and Black Hat SEO Techniques.


Search Engine Ranking improvement could be a method create toform to create} changes within the sites and make them computer program friendly and rank higher on the SE. Use the White Hat SEO technique for long results and for higher results. Avoid Black Hat SEO techniques that cause to web site social control. Optimize your web site On-Page initial then go more for the Off-Page. Off-Page could be a very little difficult today therefore perform Off-Page SEO techniques showing wisdom.