Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle.
Three Keys to Digital Marketing Success
- Manage complex customer relationships across a variety of channels – both digital and traditional.
- Respond to and initiate dynamic customer interactions.
- Extract value from big data to make better decisions faster.